The growth case nobody has had time to test.
Strategy and commercial mandates for European industrials. We have sized a $24B filtration market, cut sales process time 30%, and found €30m of new distributor opportunity, usually inside eight weeks, because that is when the board meets.
What growth mandates taught us
GROWTH DECISIONS FAIL ON ARITHMETIC, NOT AMBITION
- Not whether to enter a market. How big it is, and can you reach it.
- Arithmetic takes hours the commercial team does not have.
THE PIPELINE IS NOT THE PROBLEM. THE QUOTATION IS.
- Measured on leads and closes, the middle goes unexamined for years.
- 62% of defect value entered at sales order creation.
MARGIN LEAKS THROUGH DISCRETION, NOT PRICE LISTS
- One diagnostic unified 45 markets and cut ad-hoc discounts 15%.
- Decide who may discount before rebuilding the price.
Where the weeks actually go
Bar widths are to scale. Every commercial mandate runs the same eight to ten weeks.
Scope
Agree the decision the answer has to support, and what would change it.
Decision agreed up frontField
Customers, distributors and competitors interviewed. Half the sprint is spent outside the building.
Interviews, not desk researchHand over
The sizing, the model behind it and the commercial team trained to use it.
Model handed over, yours to runTwo hours of your team’s time a week. No workshop marathon.
Questions we have answered
How big is this market, and can we actually reach it?
Why do quotations take so long, when the pipeline looks healthy?
Who is allowed to discount, and by how much?
Which competitor is really moving, and how would we know?
What is our price defensible on, value or cost?
Which of these growth options is worth the capital?
Which of the three is happening to you?
Pick the one that sounds like your building. It shows what that mandate returned, and where to read it.
A €1B food and beverage company, eight weeks from the board strategy meeting. 12 countries assessed and 4 workshops, with three Middle Eastern markets shortlisted.
Snacking Industry Growth Pathway Analysis →What mandates add up to
Quick reads
Strategy and commercial excellence work we have published. Market sizing, pricing, sales process and competitor benchmarking.
Building a Global Pricing Framework
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Building Data-Driven Promotion Investment Guidelines
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Value-Based Pricing Strategy Transformation
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Unlocking Growth via Distributor Sales Strategy
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Unlocking Growth by Competitor Benchmarking
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Snacking Industry Growth Pathway Analysis
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Inorganic Growth Opportunities in Vietnam Construction Sector
Read it →
Defining Product Value Proposition
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Product Strategy Framework Development
Read it →Proof
Numbers from strategy and commercial mandates. Every one is a client’s result, not our claim.
$24B market identified
Industrial filtration expansion beyond mining at a €5B machinery company. 16 application markets studied, five priority markets recommended, 20+ customer interviews across three regions, eight weeks to the board.
Read the case →
€460M total addressable market
Overseas expansion for a €1B food and beverage company. 40% faster identification of high-growth countries and a granular view of local value propositions.
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€150m of market visibility unlocked
CVC systems market study for a €350M indoor air solutions company, with 10+ competitor strategies benchmarked. “This work would’ve taken us 4–6 months internally.”
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30% faster customer qualification
CRM customisation at a €300M energy company. 200+ sales interactions streamlined and 50% fewer errors at installation, by fixing the process before the configuration.
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30% sales process time saving potential
Sales operations mapped at a €600M industrial equipment company to make aftersales revenue predictable, with four service report templates developed and handed over.
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15% margin uplift potential
Value-based pricing transformation at a €3B chemical company. 20 product line managers trained across three regions, and 30% less time spent on cross-regional price alignment.
Read the case →
What strategy and commercial clients said
Which of these three is happening to you?
The growth case built on ambition, the quotation nobody has examined, or the margin leaking through discretion. Eight to ten weeks, one senior analyst and two juniors, and the model is yours at the end.
Talk to us →