Client€7B European Branded Food Company
SprintAn 8-10 week sprint
Fieldwork1500+ SKUs assessed
“SprintlyWorks turned complex campaign data into a clear, actionable guideline without burdening our commercial team”
Digital and AI
Building Data-Driven Promotion Investment Guidelines
The client ran frequent promotional campaigns, but lacked a fact-based way to decide when to promote, how often to promote, and how deeply to discount. Campaign decisions relied heavily on experience rather than consistent analysis
€2M
Campaign value opportunity identified. Quantified incremental value potential through optimized campaign timing, discount depth, and investment allocation.
87%
Maximum campaign ROI uncovered. Identified high-return promotional opportunities through fact-based campaign performance analysis.
A note on sourcing. Every figure here comes from a SprintlyWorks client engagement. Clients are described, never named. Where a figure is identified or modelled rather than banked, the line says so.
01
The problem
The required POS, campaign, competitor, and financial data existed, but was spread across multiple sources, making it difficult to evaluate campaign performance and identify the best investment opportunities.
Meanwhile, the commercial team had limited time and analytical capacity to complete this work while managing day-to-day campaign execution. Leadership needed a practical campaign guideline to support future decisions.
02
What the sprint set out to do
Build a fact-based campaign framework covering campaign timing, frequency, discount depth, and promotional mechanics.
Quantify campaign incrementality and ROI to identify the highest-value products, categories, and investment opportunities.
Develop a practical campaign guideline to support consistent, data-driven promotional planning across the Finnish snack category.
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