Water came first, biodiversity came last
ContentsOverviewFour groups, deliberately, and the ones left outWhat the workforce chose when asked to pick threeWhere the four groups pulled apartWhat both […]
Twenty searches a month
ContentsOverviewPerception measured by proxy, which has to be said firstNobody is searching, and the page nobody reachesReach, and what the leading competitor […]
The channel did not know the product existed
ContentsOverviewThe question was willingness to pay. The method was not a pricing method.Three industries, three different answersThe finding that was not about […]
Ten logins to run one plant
ContentsOverviewWhat the customers were actually doingThe cost sits in training, and the customer pays itFour trends, five requirementsWhy it had stayed this […]
Three buyers, three scorecards, one price
ContentsOverviewWhy the question was worth askingWhat the customers actually saidThe three scorecardsWhere they said they would payWhat the client was left holdingCustomer […]
The customers who specify you and never buy from you
ContentsOverviewThe problemWhat the sprint set out to doCustomer ExperienceThe customers who specify you and never buy from youAugust 2026 3 min read […]
Built to sell products, asked to sell transformation
ContentsOverviewThe problemTwo buyers, two different conversationsWhat was handed overStrategy and Commercial ExcellenceBuilt to sell products, asked to sell transformationAugust 2026 5 min […]
Loyalty was not where they thought
ContentsOverviewThe problemWhat the sprint set out to doCustomer ExperienceLoyalty was not where they thoughtAugust 2026 3 min read SprintlyWorksThe client wanted to […]
Reducing Out-of-Box Failures in Delivery Operations
Industrial Equipment Industry, Strategy & Business Development Reducing Out-of-Box Failures in Delivery Operations Problem Statement Leadership recognized recurring delivery issues that, while […]
Accelerating Customer Portal Adoption and Alignment
Industrial Equipment Industry, Business Development & Strategy Accelerating Customer Portal Adoption and Alignment Problem Statement The client launched its Customer Portal to […]
Driving Faster Sales Through CRM Alignment
Energy Industry, Business Development & Strategy Driving Faster Sales Through CRM Alignment Problem Statement The client sought to improve the efficiency and […]
Redesigning Customer Segmentation to Optimize Service
Chemical Industry, Strategy & Business Development Redesigning Customer Segmentation to Optimize Service Problem Statement The client aimed to strengthen its customer-centric approach […]