What are they actually doing?
Competitor and innovation benchmarking for European industrials, in 8 to 10 weeks.
Working with
What benchmarking mandates taught us
THE COMPETITOR DECK IS OLD, AND NOBODY OWNS IT
Someone built it for a board meeting 2 years ago. It has been pasted into 4 decks since, and nobody has been back to the source.
PUBLIC MATERIAL TELLS YOU CLAIMS, NOT CAPABILITY
A competitor website is written to position, not to inform. The distance between what they say they can do and what they actually ship is the part that decides who wins a tender.
YOU FIND THE GAP AFTER THE TENDER, NOT BEFORE IT
The product gap, the route they serve and you do not, the feature they added last spring. All of it findable in advance. Rarely found in advance.
Where the weeks actually go
Bar widths are to scale. Every commercial mandate runs the same eight to ten weeks.
Scope
Agree the decision the answer has to support, and what would change it.
Decision agreed up frontField
Customers, distributors and competitors interviewed. Half the sprint is spent outside the building.
Interviews, not desk researchHand over
The sizing, the model behind it and the commercial team trained to use it.
Model handed over, yours to runTwo hours of your team’s time a week. No workshop marathon.
Questions we have answered
Which competitor is really moving, and how would we know?
Where are we losing on capability rather than on price?
What has each of them actually shipped in the last 2 years?
Which routes or segments do they serve that we do not?
How much headroom do we have against their development spend?
Which gaps are worth closing, and in what order?
Which of the three is happening to you?
Pick the one that sounds like your building. It shows what that mandate returned, and where to read it.
A €6B global forest industry company. 167 innovation activities mapped across the bio-based value chain, and 39 of them benchmarked as the ones most likely to displace the client position.
Benchmarking Competitor Innovation in Bioindustries →What benchmarking mandates add up to
Quick reads
Strategy and commercial excellence work we have published. Market sizing, pricing, sales process and competitor benchmarking.
Proof
Value identified in competitor and innovation benchmarking.
167 innovation activities mapped
Competitor innovation benchmarking at a €6B global forest industry company, across the bio-based value chain.
39 disruptive activities benchmarked
The same sprint, narrowed to the activities most likely to displace the client position.
15 product gaps identified
Competitor benchmarking at a €30B global electrification solutions provider, against its own product range.
10+ competitor strategies benchmarked
A CVC systems market study at a €350M global building technology company, covering go-to-market and service models.
25 priority routes uncovered
Competitor and trade flow analysis at a €200M European shipping company.
3,000+ voyages mapped
The same analysis, built from vessel movement records rather than from interviews.
What benchmarking clients said
Which of these three is happening to you?
A competitor deck nobody has checked, tenders lost for reasons nobody can name, or a launch you did not see coming. 8 to 10 weeks, one senior analyst and two juniors, and the model is yours at the end.
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