Client€200M European Shipping Company
SprintAn 8-10 week sprint
Fieldwork5 countries analysed
“SprintlyWorks helped us turn fragmented market signals into a clear commercial fact base, giving our team sharper focus on where to defend and where to grow”
Strategy and Commercial Excellence
Strategic Competitor Analysis and Trade Flow Review
The client, a leading dry bulk carrier in the Baltic region, aimed to strengthen its commercial strategy by identifying high-value trade routes and better understanding competitor activity. However, it lacked a consolidated view of trading volumes, cargo flows, and competitive positioning.
40%
sales uplift opportunity. Identified high-tonnage routes and cargo clusters to unlock revenue growth through focused targeting.
20%
fleet productivity gain. Enabled smarter vessel allocation by uncovering route-level inefficiencies and underutilization patterns.
25
priority routes uncovered. Mapped 3,000+ voyages to surface key trade lanes for commercial focus and expansion planning.
A note on sourcing. Every figure here comes from a SprintlyWorks client engagement. Clients are described, never named. Where a figure is identified or modelled rather than banked, the line says so.
01
The problem
Planning was hindered by fragmented market data, limited visibility into route-level opportunities, and underutilized fleet capacity. These gaps made it difficult to focus growth efforts and anticipate future market shifts.
Without a data-backed benchmark, the client risked missing key expansion opportunities, misallocating fleet resources, and falling behind in the shift toward sustainable shipping.
02
What the sprint set out to do
Analyze trade flow data to uncover volume hotspots and prioritize high-potential routes
Benchmark competitor activity and sustainability readiness to guide commercial and fleet strategy
Identify white spaces in the cargo–route matrix to support profitable expansion and long-term vessel planning
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