Forest Product Industry, R&D
Benchmarking Competitor Innovation in Bioindustries
Problem Statement
PulpCo, a leading pulp and bioproducts company, sought to sharpen its R&D strategy but lacked visibility into peer innovation activities, investment levels, and emerging technology trends.
Fragmented data across product groups, inconsistent tracking of innovation maturity, and unclear market relevance limited internal alignment and prioritization.
Without a structured benchmark, PulpCo risked underinvesting in high-impact areas, missing disruptive trends, and falling behind more agile competitors in the bioeconomy and packaging sectors.
Key Objectives
Benchmark peer innovations to uncover gaps in PulpCo’s R&D themes and investment efficiency
Identify and prioritize scalable, high-maturity innovation areas aligned with PulpCo’s strategy
Deliver clear recommendations to realign R&D efforts and close competitiveness gaps
Delivered Values
167
innovation activities mapped. Enabled a comprehensive view of peer innovation efforts across 25+ competitors and 7 product groups.
39
disruptive activities benchmarked. Provided clarity on emerging high-impact themes and underexplored strategic opportunities.
35%
R&D investment headroom quantified. Identified capacity to scale innovation spend to match peer performance.
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“Exactly the clarity we needed to steer our innovation bets.”
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