Client€6B Global Forest Industry Company
SprintAn 8-10 week sprint
Fieldwork25 competitors benchmarked
“SprintlyWorks gave us the external market visibility we needed to compare competitor innovation activities and sharpen our own priorities”
Strategy and Commercial Excellence
Benchmarking Competitor Innovation in Bioindustries
The client, a leading pulp and bioproducts company, sought to sharpen its R&D strategy but lacked visibility into peer innovation activities, investment levels, and emerging technology trends.
167
innovation activities mapped. Enabled a comprehensive view of peer innovation efforts across 25+ competitors and 7 product groups.
39
disruptive activities benchmarked. Provided clarity on emerging high-impact themes and underexplored strategic opportunities.
35%
R&D investment headroom quantified . Identified capacity to scale innovation spend to match peer performance.
A note on sourcing. Every figure here comes from a SprintlyWorks client engagement. Clients are described, never named. Where a figure is identified or modelled rather than banked, the line says so.
01
The problem
Fragmented data across product groups, inconsistent tracking of innovation maturity, and unclear market relevance limited internal alignment and prioritization.
Without a structured benchmark, the client risked underinvesting in high-impact areas, missing disruptive trends, and falling behind more agile competitors in the bioeconomy and packaging sectors.
02
What the sprint set out to do
Benchmark peer innovations to uncover gaps in the client’s R&D themes and investment efficiency
Identify and prioritize scalable, high-maturity innovation areas aligned with the client’s strategy
Deliver clear recommendations to realign R&D efforts and close competitiveness gaps
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