Which market next?
Five markets on the shortlist, and no agreed way to choose between them. We size each one, then name the one to enter and the four to stop discussing. Your team does this once. We do it most months.
How we decide which markets make the list
ATTRACTIVENESS IS ONLY HALF THE QUESTION
Size and growth tell you where you would like to be, not where you can get to. We score attractiveness and ability to capture separately. The gap between them is the decision.
WE ASK PEOPLE, WE DO NOT BUY A REPORT
Data on markets you are not in is thin and contradictory. So we interview distributors, customers and competitors, and build the fact base from what they say.
WE DO NOT OPEN THE OFFICE
We size the markets, score them and hand over the model. We do not hire your country manager, negotiate contracts or run the launch.
Where the weeks actually go
Bar widths are to scale. Half the sprint is spent in the field.
Frame
Agree what makes a market attractive to you, and reachable.
Scoring criteria signed offField
Interviews with distributors, customers and competitors in the candidate markets.
17 interviews, 3 regions, one mandateLand
The scored shortlist, the model behind it, and the markets we ruled out with reasons.
Model handed over, yours to runTwo hours of your team’s time a week. No workshop marathon.
Questions we have answered
Which three of twelve countries should we enter first, and in what order?
How do we reach junior miners and contractors without adding sales headcount?
What is our real market share in priority emerging markets, and who holds the rest?
Which sub-segments offer the highest potential, and how does that become a qualified pipeline?
Is a premium price achievable where public procurement buys on lowest bid?
Which distributors already reach the customers our own sales team cannot?
Quick reads
Market entry and growth work we have published. Sizing, segmentation, channel and country choices, from the sprints themselves.
Unlocking Growth via Distributor Sales Strategy
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Identifying Market Opportunities for Lignin-Based Asphalt
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European Specialty Chemical Market Opportunity Mapping
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Evaluating Retail Flavoring Market Opportunities
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Snacking Industry Growth Pathway Analysis
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Inorganic Growth Opportunities in Vietnam Construction Sector
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Identifying Growth Opportunities Across Power Plants
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The Next Wave of Opportunities in the EU Drinking Water Market for Chemical Companies
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Graphite: The Critical Mineral Quietly Reshaping Mining Equipment Demand
Read it →What market entry sprints have returned
A €1B food and beverage company, eight weeks from the board strategy meeting. 12 countries assessed, 4 workshops. Three Middle Eastern markets shortlisted.
A €5B global mining technology company reaching past large miners to junior miners and contractors. 17 interviews, 10+ distributor networks identified, 4 priority channels recommended.
A €10B global industrial technology group with no consolidated view of share or segments in emerging markets. 15 interviews, 3 product areas, 4 countries benchmarked.
An infrastructure group entering the Vietnamese construction market. 50+ data points, 10+ expert interviews, 8 contractors and developers shortlisted as acquisition or joint venture targets.
An energy producer assessing a bio-based alternative to bitumen. Buyer interviews across municipalities and industrial parks, 10 pilot-ready accounts prioritised.
A food company with no consolidated view of European private label spice markets. 4 countries assessed, 40+ supplier profiles, 4 priority markets identified.
Hear from Our Customers
Has the board asked which market next?
If the honest answer inside the building is that nobody knows yet, tell Rahul the question. If a sprint is the right way to answer it, you will have a proposal within a week. If it is not, he will say so.
Talk to Rahul →