SprintlyWorks adopted a structured, three-phase approach to help FoodCo evaluate and pursue private label opportunities in the European flavouring market, focusing on herbs and spices across Germany, the UK, Spain, and France.

Phase 1: Market Opportunity Sizing

We began by defining the total and addressable market size in each geography, using both volume (tonnes) and value (€) as metrics. Leveraging data from Euromonitor and other industry sources, we estimated 2023–2028 CAGRs, segmented private label vs branded shares, and identified top-selling product formats. This provided a baseline to compare market attractiveness and volume-price alignment.

Phase 2: Retailer and Channel Deep Dive

The second phase focused on identifying retail channels with the highest commercial viability. We assessed 14 major retailers across the four markets, analyzing their private label strategies, assortment gaps, price positioning, sales volumes, and supplier relationships. We also mapped key product formats, packaging styles (e.g., sachets, glass jars, grinders), and pricing benchmarks (€/kg) across private label and branded offerings. This phase uncovered significant variations in retailer strategies such as Aldi’s cost efficiency focus, or Waitrose’s premium margin flexibility.

Phase 3: Strategic Recommendations and Entry Strategy

In the final phase, we synthesized insights to identify the six most promising private label opportunities, estimating a combined revenue potential of €33.5M for FoodCo. For each target retailer, we recommended tailored product mixes, packaging strategies, and margin-aligned pricing based on their unique positioning. We also evaluated how FoodCo could differentiate from entrenched suppliers like Fuchs and McCormick, whether through broader assortment coverage, sustainability credentials, or agility in scaling volumes.

By aligning FoodCo’s capabilities with retailer demands and market dynamics, we laid the foundation for a practical, data-backed market entry strategy.