Client€1B Food & Beverage Company
SprintAn 8-10 week sprint
Fieldwork12 countries assessed · 4 workshops conducted
“SprintlyWorks helped us turn a broad international expansion ambition into a focused market entry roadmap with clear target markets and quantified growth potential”
Strategy and Commercial Excellence
Snacking Industry Growth Pathway Analysis
The client sought to expand its raw pellet business beyond Europe but lacked a clear view of overseas market dynamics. Despite interest from industrial customers, key insights on demand, competition, and pricing were fragmented or unavailable.
40%
Faster identification of high-growth countries. Enabled the client to prioritise entry markets using structured attractiveness vs. accessibility scoring across 12 countries.
2x
More granular view on local value propositions. Competitor benchmarking revealed key differences in price, product types, and positioning to inform tailored market entry.
€460M
Total addressable market identified. TAM analysis across three priority regions allowed the client to define a €460M opportunity pool to anchor its 2030 growth roadmap.
A note on sourcing. Every figure here comes from a SprintlyWorks client engagement. Clients are described, never named. Where a figure is identified or modelled rather than banked, the line says so.
01
The problem
Countries varied significantly in market size, growth, and buyer preferences. Internal teams had limited data to prioritise regions or tailor value propositions effectively.
Without structured market analysis, the client risked delayed entry, missed growth opportunities, and misaligned product-market fit in competitive international markets.
02
What the sprint set out to do
Map and rank 12 overseas markets based on demand, growth, and competitive fit.
Analyse and benchmark 40+ local competitors to understand positioning and value propositions.
Quantify and model TAM (Total Addressable Market) and revenue potential under base, best, and downside scenarios.
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