SprintlyWorks implemented a three-phase approach to assess international opportunities for SnackCo’s puffed snack input business, focusing on market sizing, competitive benchmarking, and strategic prioritization.

Phase 1: Define Scope and Build Sizing Model

We segmented the snack market into relevant subcategories and identified over 30 addressable brands across twelve countries. For each, we modeled industrial pellet demand using both bottom-up (brand-level volumes, conversion ratios, and adoption rates) and top-down (category revenues, growth rates, and market penetration) techniques. Critical assumptions, such as pellet usage per snack type and average selling prices, were validated using Euromonitor data and client inputs.

Phase 2: Analyze Competitors and Innovation Trends 

In parallel, we mapped key competitors in each market, assessing their product portfolios, positioning, and distribution models. We benchmarked their value propositions against SnackCo’s to surface opportunities for differentiation. This was complemented by a trend radar tracking ingredient innovation, including health-oriented reformulations, local flavor profiles, and emerging alternative bases. These trends helped gauge not only current demand but also its likely evolution.

Phase 3: Prioritize Markets and Recommend Entry Strategy 

Each market was scored across two dimensions: overall attractiveness and SnackCo’s ability to compete. This yielded a practical country prioritization framework, highlighting immediate entry candidates versus long-term bets. Final deliverables included market size forecasts, competitor matrices, and a strategic roadmap that aligns SnackCo’s internal capabilities with external market potential.

By combining data-driven modeling with commercial insights, we enabled SnackCo to make confident, prioritized decisions about where and how to scale its industrial snack ingredient business globally.