Client€30B Global Electrification Solutions Provider
SprintAn 8-10 week sprint
Fieldwork3 vehicle segments · 7 competitors profiled · competitive matrix and SWOT
Strategy and Commercial Excellence
Unlocking Growth by Competitor Benchmarking
The client is a leading provider of electrification solutions. The company aimed to improve product positioning and find strategic opportunities in the off-highway market. However, it lacked a structured view of competitor capabilities across key segments.
15
product gaps identified. Enabled clear prioritization of portfolio expansion in light, heavy, and marine segments.
18%
product sales uplift. Estimated impact from capturing white spaces and improving product positioning.
3x
faster competitor access. Accelerated access to technical benchmarks and R&D trends through structured intelligence.
A note on sourcing. Every figure here comes from a SprintlyWorks client engagement. Clients are described, never named. Where a figure is identified or modelled rather than banked, the line says so.
01
The problem
Competitor intelligence was fragmented across light, heavy, and marine segments. The client also had limited visibility into R&D focus areas, product specifications, and system integration levels. These gaps made it difficult to prioritize development and respond effectively to competitors.
Without a clear benchmark, the client risked missing market opportunities, losing differentiation, and misaligning its R&D efforts in a fast-changing industry.
02
What the sprint set out to do
Map competitor offerings to reveal gaps in portfolio width, integration, and application fit
Benchmark technical and commercial positioning to guide product, R&D, and go-to-market strategy
Identify actionable white spaces and prioritize opportunities for differentiation, innovation, and margin expansion
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