Client€350M Global Building Technology Company
SprintAn 8-10 week sprint
Fieldwork10 customer interviews · 3 markets · 10 competitors profiled
“SprintlyWorks delivered it in weeks, without disrupting our ongoing priorities.”
Merger and Acquisition
Mapping CVC Market and Competitor Landscape
The client aimed to expand its marine unit’s CVC business by identifying growth opportunities in the Nordics and Middle East. However, the internal team had limited capacity to consolidate scattered market insights while managing ongoing operations.
10+
Competitor strategies benchmarked. Mapped go-to-market, service, and pricing approaches across key players in the Nordics and Middle East to inform positioning.
€150m
Market visibility unlocked. Identified opportunity across marine, hospitality, and public sectors; revealed whitespace for CVC expansion.
A note on sourcing. Every figure here comes from a SprintlyWorks client engagement. Clients are described, never named. Where a figure is identified or modelled rather than banked, the line says so.
01
The problem
There was no structured view of competitor positioning or customer expectations across regions. Intelligence was fragmented across teams, with limited validation of what customers value or how competitors win.
Without external support, the client risked delayed go-to-market decisions, low visibility in high-potential regions, and missed growth opportunities in a market with rising demand for energy-efficient, low-maintenance solutions.
02
What the sprint set out to do
Benchmark and analyze CVC competitors’ offerings, positioning, pricing, and go-to-market strategies across Nordics and Middle East.
Identify and synthesize customer needs, pain points, and value drivers through structured research and targeted interviews.
Develop and deliver actionable recommendations on market prioritization, product direction, and messaging to support growth.
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