Client€3B Global Chemical Company
SprintAn 8-10 week sprint
Fieldwork32 interviews conducted · 3 stakeholder workshops
“The team translated scattered practices into a clear framework. We now have the tools to drive consistent strategy across regions.”
Strategy and Commercial Excellence
Product Strategy Framework Development
The client, a global chemical company, aimed to improve product line strategy execution across regions but faced inconsistent tools, undocumented logic, and limited ownership from Product Line Managers (PLMs).
24
standardized strategy templates developed. Tools covered market, competitor, investment, and product evaluation to support consistent, data-driven decisions.
2x
faster decision-making cycles. Structured templates and clearer logic helped PLMs reduce alignment delays across global teams.
90%
satisfaction score from PLMs. Workshop feedback reflected high usability, relevance, and confidence in the new tools.
A note on sourcing. Every figure here comes from a SprintlyWorks client engagement. Clients are described, never named. Where a figure is identified or modelled rather than banked, the line says so.
01
The problem
Regional differences in workflows, fragmented data sources, and reliance on sales inputs hindered strategic clarity and comparability.
Without a unified framework, the client risked misaligned investments, delayed decisions, and limited competitiveness in fast-moving pulp & paper and water treatment markets.
02
What the sprint set out to do
Map and assess current product strategy practices across regions to identify gaps in tools, workflows, and decision logic
Design a standardized product line strategy framework adaptable to regional needs and business contexts
Enable PLMs to take strategic ownership through practical tools, clear governance, and structured decision-making
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