Chemical Industry, Business Development/Strategy
Product Strategy Framework Development
Problem Statement
ChemicalCo, a global chemical company, aimed to improve product line strategy execution across regions but faced inconsistent tools, undocumented logic, and limited ownership from Product Line Managers (PLMs).
Regional differences in workflows, fragmented data sources, and reliance on sales inputs hindered strategic clarity and comparability.
Without a unified framework, ChemicalCo risked misaligned investments, delayed decisions, and limited competitiveness in fast-moving pulp & paper and water treatment markets.
Key Objectives
Map and assess current product strategy practices across regions to identify gaps in tools, workflows, and decision logic
Design a standardized product line strategy framework adaptable to regional needs and business contexts
Enable PLMs to take strategic ownership through practical tools, clear governance, and structured decision-making
Delivered Value
24
standardized strategy templates developed. Tools covered market, competitor, investment, and product evaluation to support consistent, data-driven decisions.
2x
faster decision-making cycles. Structured templates and clearer logic helped PLMs reduce alignment delays across global teams.
90%
satisfaction score from PLMs. Workshop feedback reflected high usability, relevance, and confidence in the new tools.
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“The templates made strategy work clearer, faster, and smarter.”
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