Client€6B Global Pulp and Paper Company
SprintAn 8-10 week sprint
Fieldwork10+ stakeholder interviews
“SprintlyWorks helped us quickly turn a fragmented market picture into clear commercial priorities for our sustainable packaging opportunity”
Strategy and Commercial Excellence
Mapping PET Packaging Value Chain Opportunities
The client lacked clear visibility into the fragmented European rigid PET packaging value chain, with inconsistent data on market volumes, pricing, and applications across target geographies.
3
new market entries prioritised. Targeted opportunity assessment enabled focus on the most commercially attractive PET replacement markets.
15%
cost-to-serve reduction. Supply chain optimisation and value chain alignment lowered sourcing, logistics, and distribution expenses.
5
new sales channels unlocked. Expanded distribution network through strategic partnerships across the fresh produce value chain.
A note on sourcing. Every figure here comes from a SprintlyWorks client engagement. Clients are described, never named. Where a figure is identified or modelled rather than banked, the line says so.
01
The problem
The absence of standardised competitor benchmarks, channel engagement insights, and value chain mapping hindered effective market prioritisation and slowed decision-making.
Without a targeted market entry framework, the client faced delayed go-to-market execution and missed opportunities in high-potential segments. This reduced its ability to compete with conventional and alternative materials under evolving regulatory pressures.
02
What the sprint set out to do
Map and analyse PET packaging value chains across priority geographies to identify high-potential market opportunities.
Define and validate optimal engagement strategies for key value chain actors to accelerate market penetration.
Develop and align a market entry roadmap integrating competitive pricing, compliance requirements, and channel-specific positioning.
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