Forest Product Industry, Strategy & Business Development
Mapping PET Packaging Value Chain Opportunities
Problem Statement
PackagingCo lacked clear visibility into the fragmented European rigid PET packaging value chain, with inconsistent data on market volumes, pricing, and applications across target geographies.
The absence of standardised competitor benchmarks, channel engagement insights, and value chain mapping hindered effective market prioritisation and slowed decision-making.
Without a targeted market entry framework, PackagingCo faced delayed go-to-market execution and missed opportunities in high-potential segments. This reduced its ability to compete with conventional and alternative materials under evolving regulatory pressures.
Key Objectives
Map and analyse PET packaging value chains across priority geographies to identify high-potential market opportunities.
Define and validate optimal engagement strategies for key value chain actors to accelerate market penetration.
Develop and align a market entry roadmap integrating competitive pricing, compliance requirements, and channel-specific positioning.
Delivered Values
3
new market entries prioritised. Targeted opportunity assessment enabled focus on the most commercially attractive PET replacement markets.
15%
cost-to-serve reduction. Supply chain optimisation and value chain alignment lowered sourcing, logistics, and distribution expenses.
5
new sales channels unlocked. Expanded distribution network through strategic partnerships across the fresh produce value chain.
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