SmartCo sought to expand the adoption of its smart container and cabinet solutions beyond existing clients in the construction and agriculture sectors. However, the leadership team was operating at full capacity with ongoing customer commitments, leaving limited bandwidth to explore new market opportunities.

Existing visibility into potential industries was fragmented, with no structured assessment of product–market fit or clarity on which sectors offered the strongest use cases. Exclusivity agreements further constrained expansion decisions, creating uncertainty in where to invest limited sales and R&D resources.

Without intervention, SmartCo risked slow diversification, missed opportunities to scale its technology across new industries, and limited visibility to demonstrate growth potential to investors and partners.