Twenty basis points in ten years
ContentsOverviewA flat category changes what you are allowed to sellThe function everyone pitches at scored lowestTest the themes against what customers already […]
Three buyers, three scorecards, one price
ContentsOverviewWhy the question was worth askingWhat the customers actually saidThe three scorecardsWhere they said they would payWhat the client was left holdingCustomer […]
Half the software shipped at zero
ContentsOverviewPricing a licence when nobody knows the price of the boxWhat the data would and would not carryThe same box, the same […]
Who actually chooses the frame
ContentsOverviewThe brief was market size. The answer was a decision map.Why steel holds the position it holdsThe construction company decides, and it […]
The customers who specify you and never buy from you
ContentsOverviewThe problemWhat the sprint set out to doCustomer ExperienceThe customers who specify you and never buy from youAugust 2026 3 min read […]
Built to sell products, asked to sell transformation
ContentsOverviewThe problemTwo buyers, two different conversationsWhat was handed overStrategy and Commercial ExcellenceBuilt to sell products, asked to sell transformationAugust 2026 5 min […]
The roof has to pass as glass
Once a panel generates power it stops being only a roof. It becomes two regulated products at once.ContentsOverviewThe problemThe compliance gateWhat was […]
Loyalty was not where they thought
ContentsOverviewThe problemWhat the sprint set out to doCustomer ExperienceLoyalty was not where they thoughtAugust 2026 3 min read SprintlyWorksThe client wanted to […]
The narrowest box on the board
ContentsOverviewThe problemWhat the sprint set out to doStrategy and Commercial ExcellenceThe narrowest box on the boardAugust 2026 3 min read SprintlyWorksThe client […]
The data could not be bought
ContentsOverviewThe problemWhat the sprint set out to doStrategy and Commercial ExcellenceThe data could not be boughtAugust 2026 3 min read SprintlyWorksThe client […]
Five units, five different prices
ContentsOverviewThe problemWhat the sprint set out to doAftermarket and Service BusinessFive units, five different pricesAugust 2026 2 min read SprintlyWorksA global industrial […]
Two hundred hours to send a price
Industrial Engineering, Supply Chain & Operations Two hundred hours to send a price Contents The situation Why it is hard How we […]