Client€6B Global Forest Products Group
SprintAn 8-10 week sprint
Fieldwork27 competitor benchmarks · 10 customer interviewed
“SprintlyWorks delivered the roadmap we couldn't build in-house.”
Aftermarket and Service Business
Accelerating Biomedicals Commercial Growth Strategy
The client sought to expand the adoption of its hydrogel technology by exploring new service-based offerings. However, the Biomedicals team was already at near-full capacity with ongoing product development, leaving limited bandwidth to design and validate a scalable cell lab service concept.
60%
Faster go-to-market. Accelerated service concept development versus internal pace, saving critical time for commercialization.
€5B
Market mapped. Clear visibility into the fast-growing CRO and HTS landscape, highlighting adoption gaps for hydrogel-based services
A note on sourcing. Every figure here comes from a SprintlyWorks client engagement. Clients are described, never named. Where a figure is identified or modelled rather than banked, the line says so.
01
The problem
Existing visibility into the competitive landscape was fragmented, with multiple CROs and technology providers offering overlapping services. Without a clear benchmark, the client lacked an understanding of customer needs, competitor positioning, and the service categories most likely to succeed.
Without intervention, the client risked slow adoption of its hydrogel technology, missed opportunities to capture share in a €5B and fast-growing CRO market, and challenges in demonstrating early business impact to leadership.
02
What the sprint set out to do
Map market landscape, sizing CRO and HTS opportunities, trends, and gaps relevant to hydrogel-based services.
Evaluate competitors, benchmarking service models, offerings, and positioning across 25+ players.
Engage stakeholders, capturing customer and expert insights to identify adoption drivers and service requirements.
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