Forest Products Industry, Business Development/Strategy
Accelerating Biomedicals Commercial Growth Strategy
Problem Statement
BioCo sought to expand the adoption of its hydrogel technology by exploring new service-based offerings. However, the Biomedicals team was already at near-full capacity with ongoing product development, leaving limited bandwidth to design and validate a scalable cell lab service concept.
Existing visibility into the competitive landscape was fragmented, with multiple CROs and technology providers offering overlapping services. Without a clear benchmark, BioCo lacked an understanding of customer needs, competitor positioning, and the service categories most likely to succeed.
Without intervention, BioCo risked slow adoption of its hydrogel technology, missed opportunities to capture share in a €5B and fast-growing CRO market, and challenges in demonstrating early business impact to leadership.
Key Objectives
Map market landscape, sizing CRO and HTS opportunities, trends, and gaps relevant to hydrogel-based services.
Evaluate competitors, benchmarking service models, offerings, and positioning across 25+ players.
Engage stakeholders, capturing customer and expert insights to identify adoption drivers and service requirements.
Delivered Values
60%
Faster go-to-market. Accelerated service concept development versus internal pace, saving critical time for commercialization.
€5B
Market mapped. Clear visibility into the fast-growing CRO and HTS landscape, highlighting adoption gaps for hydrogel-based services
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