Chemicals, Strategy/Business Development
Benchmarking Digital Services to Drive Portfolio Growth
Problem Statement
ChemicalCo, a leading water treatment and specialty chemicals producer, sought to strengthen its digital services portfolio for the Pulp & Paper segment. While offering competitive solutions, it lacked a structured benchmark of competitor capabilities, partner ecosystems, and market positioning.
Fragmented intelligence on digital offerings and partnership opportunities limited ChemicalCo’s ability to identify portfolio gaps, prioritise high-value collaborations, and accelerate service innovation.
Without a clear view of the competitive and partnership landscape, ChemicalCo risked slower portfolio growth, weaker differentiation, and missed opportunities to expand in priority markets.
Key Objectives
Benchmark competitor and partner digital services to identify portfolio strengths, gaps, and differentiation levers
Map technology and service provider archetypes to uncover high-impact partnership opportunities
Define and prioritise new service categories to accelerate portfolio growth and market penetration
Delivered Values
15
new digital service categories defined. Expanded ChemicalCo’s portfolio to capture unmet customer needs in Pulp & Paper.
2x
faster opportunity identification. Enabled quicker assessment of service gaps and market openings.
5
high-value partnerships prioritised. Focused collaboration efforts on partners with the greatest potential for portfolio growth.
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