Food & Beverage Industry, Strategy & Business Development
Building Data-Driven Promotion Investment Guidelines
Problem Statement
FoodCo ran frequent promotional campaigns, but lacked a fact-based way to decide when to promote, how often to promote, and how deeply to discount. Campaign decisions relied heavily on experience rather than consistent analysis
The required POS, campaign, competitor, and financial data existed, but was spread across multiple sources, making it difficult to evaluate campaign performance and identify the best investment opportunities.
Meanwhile, the commercial team had limited time and analytical capacity to complete this work while managing day-to-day campaign execution. Leadership needed a practical campaign guideline to support future decisions.
Key Objectives
Build a fact-based campaign framework covering campaign timing, frequency, discount depth, and promotional mechanics.
Quantify campaign incrementality and ROI to identify the highest-value products, categories, and investment opportunities.
Develop a practical campaign guideline to support consistent, data-driven promotional planning across the Finnish snack category.
Delivered Values
€2M
Campaign value opportunity identified. Quantified incremental value potential through optimized campaign timing, discount depth, and investment allocation.
87%
Maximum campaign ROI uncovered. Identified high-return promotional opportunities through fact-based campaign performance analysis.
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"SprintlyWorks turned complex campaign data into a clear, actionable guideline without burdening our commercial team"
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