Consumer Goods Industry, Strategy & Business Development

Optimizing Customer Service Processes for FoodCo

Problem Statement

FoodCo, a leading Nordic food manufacturer, aimed to improve its customer service operations alongside with growing complexity in order handling and increased workload variability across teams.

However, its service organization lacked clear role definitions, consistent team structure, and efficient tools to manage issues like missing prices, inventory discrepancies, and out-of-stock cases. Fragmented communication across departments and limited SAP usage further slowed down resolution times.

Without a standardized structure and streamlined responsibilities, FoodCo risked rising operational costs, delayed deliveries, and low customer satisfaction.

Key Objectives

  • Redesign team structure to balance expertise, workload, and location flexibility

  • Clarify in-scope responsibilities to reduce issue resolution time and rework

  • Identify operational inefficiencies and recommend improvements in systems and communication

Delivered Values

30%

less time spent on issue resolution. Clarified responsibilities and reduced manual investigation through better process ownership and communication flow.

20%

efficiency gain by role reallocation. Balanced workloads across teams by optimizing product coverage and improving flexibility in task sharing.

50%

fewer SAP-related delays. Enabled faster order handling and fewer disruptions via peer-led SAP training and system usage improvements.

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