Industrial Equipment Industry, Strategy & business Development
Building a Unified Mill Services Catalogue
Problem Statement
MachineryCo aimed to strengthen its service business by creating a clear, structured catalogue of maintenance consulting offerings. Service teams were heavily occupied with day-to-day mill projects, leaving limited capacity to design new concepts.
There was no consolidated view of existing consulting services. Offerings were created ad-hoc, varying across regions, and leadership lacked visibility into which services customers valued or how to price them.
Without action, MachineryCo risked fragmented positioning, slower time-to-market compared to competitors, and missed opportunities in a growing €300m+ consulting services market.
Key Objectives
Assess and capture MachineryCo’s existing maintenance consulting services and benchmark against peers.
Identify and analyze customer needs, demand patterns, and willingness to pay for key service categories.
Develop and recommend a unified service catalogue, including standardized packages, customer journey mapping, and go-to-market guidance.
Delivered Values
60%
Faster time-to-market. Service catalogue designed and validated within a single planning cycle, enabling earlier customer launch.
€300m
Market visibility unlocked. Clear view of customer demand, willingness to pay, and competitor positioning in maintenance consulting.
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“SprintlyWorks delivered work that would have taken us 6+ months internally was done in weeks.”
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