Machinery Industry, Business Development/Strategy
Benchmarking and Enhancing Aftermarket Service Strategy
Problem Statement
MachineryCo’s aftermarket performance varied significantly across regions due to high price sensitivity and aggressive competition from local and low-cost players.
Limited local technical support, long lead times, and minimal visibility into competitor service models restricted MachineryCo’s ability to grow its share in the profitable service segment.
Without a standardised global service approach, MachineryCo faced inconsistent customer experiences, missed revenue opportunities, and reduced competitiveness in high-growth markets.
Key Objectives
Standardise and document a global service playbook to ensure consistent delivery and customer experience across regions.
Expand and localise technical support capabilities in priority growth markets to reduce lead times and improve responsiveness.
Benchmark and adopt best-practice service models from competitors to close performance gaps and capture market share.
Delivered Values
15%
potential aftermarket revenue uplift. Market analysis and targeted service model improvements positioned MachineryCo to capture untapped aftermarket opportunities.
$24B
total addressable market identified. Comprehensive benchmarking across 17
countries revealed significant expansion potential in priority industries and
regions.
5
competitor service gaps identified. Analysis of competitor models uncovered clear opportunities for differentiation and competitive advantage.
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