SprintlyWorks adopted a three-phase approach to help MachineryCo benchmark its industrial filter service offerings, understand market dynamics, and align its strategy to customer needs.

Phase 1: Internal and Market Diagnostics

We began by conducting internal interviews with MachineryCo’s service sales personnel across key geographies to map the existing portfolio of service offerings, customer segments, and internal value propositions. In parallel, we analyzed global trends and demand drivers in the industrial filtration market using over 25 paid and public data sources. This helped us identify growth trajectories by region (EUE, NCA, APA) and industry (chemical, food & beverage, pharmaceutical, and hydrometallurgy), as well as shifts in customer expectations around automation, digital support, and performance-based service models.

Phase 2: Competitive Benchmarking

We shortlisted and analyzed over 20 global and regional competitors, including companies like Andritz, BHS, Alfa Laval, and Diemme. Each was assessed on their product range, service modules, delivery capabilities, innovation focus, and aftermarket strategies. The benchmarking covered unique selling points, pricing structures (where available), and reference cases to identify areas where MachineryCo’s offering lagged or excelled. We also conducted SWOT analyses to highlight strategic gaps and regional threats.

Phase 3: Customer Voice and Service Alignment

To bridge internal and external perspectives, we interviewed plant and process managers across key industries and regions. These interviews captured how customers perceive MachineryCo’s services, unmet needs, and willingness to adopt longer-term service contracts. Findings were synthesized into customer personas and mapped against existing offerings to highlight alignment gaps and new service opportunities.

By combining internal, market, competitive, and customer insights, we built a clear roadmap to strengthen MachineryCo’s service positioning and long-term aftermarket growth.