Client€5B Global Industrial Machinery Company
SprintAn 8-10 week sprint
Fieldwork2 companies benchmarked · 7 potential partners interviewed · contract components defined
Aftermarket and Service Business
Benchmarking and Enhancing Aftermarket Service Strategy
The client’s aftermarket performance varied significantly across regions due to high price sensitivity and aggressive competition from local and low-cost players.
15%
potential aftermarket revenue uplift. Market analysis and targeted service model improvements positioned the client to capture untapped aftermarket opportunities.
$24B
total addressable market identified. Comprehensive benchmarking across 17 countries revealed significant expansion potential in priority industries and regions.
5
competitor service gaps identified. Analysis of competitor models uncovered clear opportunities for differentiation and competitive advantage.
A note on sourcing. Every figure here comes from a SprintlyWorks client engagement. Clients are described, never named. Where a figure is identified or modelled rather than banked, the line says so.
01
The problem
Limited local technical support, long lead times, and minimal visibility into competitor service models restricted the client’s ability to grow its share in the profitable service segment.
Without a standardised global service approach, the client faced inconsistent customer experiences, missed revenue opportunities, and reduced competitiveness in high-growth markets.
02
What the sprint set out to do
Standardise and document a global service playbook to ensure consistent delivery and customer experience across regions.
Expand and localise technical support capabilities in priority growth markets to reduce lead times and improve responsiveness.
Benchmark and adopt best-practice service models from competitors to close performance gaps and capture market share.
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