The market data did not exist, so we built it
ContentsOverviewThere was no data, and that is a findingA small market, concentrated in one countryWhy the client is not in the other […]
The acquisition came with a trading book
ContentsOverviewA parent that cannot forecast its own consolidated incomeWhat the data actually supportedOil moves the wrong way, which is the interesting partThe […]
Twenty searches a month
ContentsOverviewPerception measured by proxy, which has to be said firstNobody is searching, and the page nobody reachesReach, and what the leading competitor […]
The step where nothing was recorded
ContentsOverviewNot every job needs the full procedure, and saying so is the pointThe gap in the formColour, keys and who supplies themThe […]
Sixteen days in one country, thirty seven in another
ContentsOverviewEverything varied except the machineThe variance, measuredWhere the risk was sittingThe unglamorous causes of overrunWhat the playbook actually standardisesWhat this is, and […]
The highest score was not the first call
ContentsOverviewThe question was who to call, not what to sayWhat the score saidThe two things the score could not seeWhat the client […]
The sites with the worst numbers had no plan
ContentsOverviewA list of projects is not a planTwo targets move, four do notConcentration cuts both waysThe finding that changes where to spendThe […]
The number had never been calculated
ContentsOverviewReporting requires a number, and there was not oneWhere the emissions turned out to beThe result that surprised everyone was regionalThe assumptions […]
Nobody told him the date could move
ContentsOverviewThe cost sits with one party and the decision sits with anotherA factor of four between two contractors doing the same workThe […]
Stop selling to the big producers
ContentsOverviewThe product was better on almost everything that did not decide the saleThe trap in fixing the insulationThe cost arithmetic, which decided […]
The platform was never the constraint
ContentsOverviewA benchmark built on the client own carrier listThe coverage numbers were the findingOn features they are nearly interchangeableCost and timeline were […]
On time against the wrong date
ContentsOverviewTwo measures, one of them the customer never sawThe data had to be fixed before it could be readEarly pick up was […]