The market is new. The way you size it is not.
Sizing a new market, testing what customers will actually pay, and getting the reporting ready for an auditor. Two of these sprints are published below.
Working with
The question needs a month of somebody’s undivided attention, and nobody has one.
A new material, a new service, a new geography. Somebody has to size it, work out who buys it and at what price, and say where to start.
That is a study your commercial team would run once. We run this kind of work most months.
None of that is a failure of your people. It is work that has never had an owner, because everyone who could do it already has a job.
Three kinds of question
No figures on this page that are not published on a case study, and there are two of those.
Size the market and prioritise where to enter
How big is it, who buys, at what price, and which segment first. Primary interviews, not desk research.
Test the price before you set it
What customers will actually pay for a new material or service, and what they will not pay for at all.
Build the dataset an auditor will accept
Scope 3 methodology, supplier data and an audit framework that survives review.
Two sprints for energy clients are published, below. Both are internal process work rather than market entry, so the market entry and pricing descriptions above are what we do, not what we have published here.
The same shape every time
No discovery phase, no scope creep, no partner who appears at the kickoff and never again.
Two sprints
Client size is described, never named. The line at the foot of each card is the fieldwork actually done.
In their words
“The work of the team was important in increasing the level of awareness and urgency on the selected subject internally.”
“I have to say that from quality perspective team exceeded all targets. Fast, intense, “Sprint Manner” way of working showed well its power.”
“I have completed 23 years in the industry and I’m not that easily impressed but I must say astonished by the result you have here.”
Where else we have run this
Same team, same eight to ten weeks, different industry.
Bring us the market you cannot size.
One question, one sprint team, eight to ten weeks at a fixed price, and the model is yours at the end.
If the question is really an engineering question, we will say so on the first call.
Talk to us →