“SprintlyWorks helped us structure the complexity and unlock real growth levers.”
A handover has no owner
The company wanted recurring revenue and was losing it between people rather than inside them
An 8 to 10 week sprint, from June 2025. A global industrial equipment company of around €850M revenue. A standalone piece, not part of a series.
The client wanted to grow its aftersales business. Aftersales is the service, spare parts and inspection revenue that follows a machine for its whole working life, and it carries a higher margin than the machine did. The company was not short of demand for it.
The engagement record names four faults: unclear roles, fragmented handovers, slow quotation response, and limited visibility into customer needs and inspection follow-ups. Read them together and they are one fault seen four times. Every one of them sits between two people rather than inside one job.
The consequences follow the same shape. Delayed conversions, underused Account Manager time, and missed service opportunities. An inspection happens, an engineer writes it up, a quote should follow, and somewhere in that sequence the thread drops. Nobody dropped it on purpose and nobody could point to where.
Without targeted improvements, the record states, the client risked losing share to more agile competitors, underutilising high-margin service offerings, and failing to convert inspections into repeat business.
An account manager owns accounts and an engineer owns inspections, so the gap between them belongs to nobody
Concede the obvious first. Nobody in this company was confused about their own job. The account managers knew their customers, the service engineers knew the machines, and both could describe their own work in detail.
That is the problem, not a mitigation of it. A handover is the one part of a process that no single role can see. The account manager sees a request arrive late and reads it as the engineer being slow. The engineer sees a report go unanswered and reads it as the account manager being busy. Both are describing the same gap from opposite sides, and neither description contains it.
So a handover has no owner, no measure and no meeting. It is nobody's objective. Fixing it means somebody sitting between two roles for long enough to watch the same sequence happen many times, which is precisely the work that loses to whatever is on fire this week.
There is a second reason, and it is the one that makes this expensive to get wrong. A company operating in 12 countries cannot tell a local habit from a systemic fault by looking at one country. Ask in one country and you learn how that country does it. The same answer in twelve places is a process problem. A different answer in twelve places is a standardisation problem. They need opposite responses, and from inside any one country they are indistinguishable.
Six uninterrupted months inside the business would have produced this answer. The evidence was all internal. What the company did not have was somebody able to spend those months crossing borders while the quarter carried on.
Three tasks, and the first one is worth more than it looks
Map the internal sales and service processes end to end
Not each role's version of the process, but the sequence as it actually runs, including the points where it passes from one person to another. The friction lives in the passing.
Identify and prioritise the levers
Specifically on Account Manager productivity and quoting efficiency, which is where the record puts the lost time. Prioritised, because a list of everything wrong is not a plan.
Turn it into recommendations somebody can act on
Aimed at conversion, coordination and recurring revenue, in a form a regional service lead can run rather than a diagnosis they have to translate.
34 interviews across 12 countries is the whole method, and the two numbers do different jobs. The 34 gets you both sides of the same handover, which is the only way to see a gap that neither side can describe alone. The 12 tells you whether what you are hearing is the company or the country.
A process map that crosses roles, a ranked set of levers, and a quantified prize
The sequence as it actually runs
Sales and service mapped as one process rather than two, with the handover points marked and what happens at each one.
A prioritised set of levers
Ranked on Account Manager productivity and quoting efficiency, so the first three could start without waiting for the rest.
Recommendations by role
What the account manager does differently, what the engineer does differently, and what has to change between them.
The size of the prize
€13M in uplift opportunity, identified across coordination, quoting and support bottlenecks.
€13M identified is not €13M earned. The record words it as an uplift opportunity identified by resolving bottlenecks, and that is how it is reported here and everywhere else. Whether any of it arrives depends on execution the sprint did not do and did not observe.
Four faults that each belonged to somebody else became one process with named owners
| Before the sprint | After the handover |
|---|---|
| Unclear roles and fragmented handovers, each visible only from one side | One end to end map of sales and service, with the handover points marked |
| Slow quotation response, read as a people problem by whoever was waiting | The quoting bottlenecks located in the sequence rather than in a role |
| Limited visibility into customer needs and inspection follow-ups | Inspection to quote treated as one flow, with what happens at each step written down |
| No way to tell a local habit from a company-wide fault | 34 interviews across 12 countries, so the two can be separated |
What that enables. A conversation about the process rather than about each other. Two people describing the same gap from opposite sides will argue about who is slow until somebody puts the sequence on one page, at which point the argument becomes a design question with an owner.
Give the gaps an owner, then measure them
Name an owner for each handover, not each step
Steps already have owners. The gaps do not, which is why they persist. An owner for a handover is somebody accountable for what leaves one role and arrives in another.
Measure the sequence, not the roles
Time from inspection to quote is a number about the process. Account manager response time is a number about a person, and it will be defended rather than improved.
Run the twelve country comparison again on a cycle
Local practice re-diverges, quietly and for good local reasons. A map built once describes a process that has already started moving.
One number is reported here, and two on the record are not
The €13M is an identified opportunity across named bottlenecks. Not contracted, not forecast, not banked.
The engagement record also carries a 30% figure for sales process time streamlined and a 40% figure for conversion uplift attributed to highlighting spare part urgency. Neither is published here. The first states no qualifier and no baseline, so there is nothing to check it against. The second asserts that one change caused a conversion improvement, which needs a before figure and a comparison the record does not describe.
That is the harder of the two to leave out, because a causal claim is exactly what a reader wants and exactly what an 8 to 10 week sprint is least able to prove. If the client measured it afterwards, the number belongs to them and they should publish it.
No change was implemented during the sprint and no outcome after handover was observed. The engagement produced the map, the ranking and the recommendations.
Source. All figures come from the SprintlyWorks engagement record for Streamlining Sales to Boost Predictable Aftersales Income, a global industrial equipment company of around €850M revenue, June 2025: 34 interviews conducted, 12 countries assessed, and €13M in uplift opportunity identified. The quote comes from its Vice President, Global Services. We describe clients, never name them, and no country, customer or product from the engagement appears here.
Tell us the question nobody has the bandwidth to answer
We run 8 to 10 week sprints for industrial companies that have a decision to take and no spare team to take it with. You get named people, a defined question, and the evidence in your hands at handover.
If the problem you are looking at lives between two roles rather than inside one, the six-month test is the wrong question to start with. Ask a narrower one instead. Who would be accountable if this went wrong, and can you name them? If you cannot, you have found the gap.
Tell us the question. We will tell you whether a sprint can answer it, what it would take, and what you would hold at the end. If a sprint is the wrong tool, we will say so. Write to rahul.abhisek@sprintlyworks.com.
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