MotorCo pursued to benchmark the competitive landscape for three business segments, on-highway, off-highway, and marine, and to understand how the competitors are positioned in each. Among the competitors were 14 companies and their product portfolios, social media activity, mergers and acquisitions and financials were the scope of the case. The analysis was followed by SWOT analysis, competitive mapping, and recommendations for each business segment.
MotorCo wants to update its understanding of the competitive landscape in three of its main business segments, on-highway, off-highway and marine, with the focus on the critical products factors of the competitors.
All three segments are driven by the electrification trend caused by emissions regulations and a strong demand for energy efficiency. In addition, the mergers and acquisitions, financials and social media of the competitors should be analysed to see how the competitors are e.g. complementing their product offerings, growing or branding their products or position in the market.
MotorCo is focused on light and compact solutions whereas some competitors offer solutions with wider applications and power ranges. Electrification is, however, an emerging trend in all application markets and regions. The initial applications were found to be more common in the light vehicles and vessels.
Q1. What are the product strategies of competitors?
Q2. How are we positioned relative to the competitors?
Q3. How should we react to maintain current market position and future competitiveness?
Sprintly team conducted a three-phase project:
Based on the findings, Sprintly team provided the following recommendations were made for MotorCo.